SEARCH ENGINE OPTIMIZATION

SEO stands for Search Engine Optimization. It refers to the practice of optimizing web pages and content to make them more visible and rank higher in search engine results pages (SERPs). The goal of SEO is to drive organic (non-paid) traffic to a website from search engines like Google, Bing, and Yahoo.

01

ON-PAGE SEO

This involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It includes optimizing content quality, using relevant keywords, ensuring proper HTML tags, meta descriptions, and optimizing images.

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02

OFF-PAGE SEO

This refers to actions taken outside of your own website to impact your rankings within search engine results pages. It includes building backlinks from other websites, social media marketing, and influencer marketing.

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03

TECHNICAL SEO

This focuses on the technical aspects of website optimization that help search engines crawl, interpret, and index your website more effectively. It includes site speed, mobile-friendliness, secure HTTPS connections, structured data, and XML sitemaps

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